Current Job Position: Marketing Manager 

Start Date: October 10th, 2016

Marketing Goals: Promote Law firm via Print and Digital Media

Digital Platform Plan:

Facebook

• Post twice a week
  • Lawyer Podcasts
  • Lawyer Blogs
• Paid Ads to increase reach
• Via the Law Firm Constant Contact Base, Add friends
• Once a significant following is established, discuss featuring specific blogs

Facebook Page

Sample Facebook Post

Twitter

• Post three times a week (can be more casual, retweets included)
• Use as a connection to the youtube channel

Twitter Page

LinkedIn

• Request Client Testimonials and permission to post
• Create showcase pages for the specific areas of law
• Upload any articles written
• Sponsored Updates

LinkedIn Page

Youtube Channel

• Create, Upload existing webinars and speeches Peter Martin has completed
• Include Radio Interview
• Once a month, film 5-7 minute interviews with various employees as well as advice concerning the specific types of law M&M practices
  • Other Ideas: Peter and Colleen Martin= Frank and Claire Underwood as a power couple; “Ask a lawyer”- Invite FB, Twitter to ask questions via inboxes, and have one of the attorneys answer.
• Link to FB, T, LI

Channel (In Progress)

Endorsement Platforms (Need to encourage Clients to rate, anonymity allowed)

• Yelp Account
• Thumbtack
• Google reviews
• Lawyers.com
• Avvo

Paid Feature/Sponsored Ads

• GoDaddy
• Google Search, Google Images (first come up in search)
• Tagged words
• Lawyer Databases
• FB, LI

Firm NewsLetter

• Redo Platform using Mail Chimp
• ReWrite so it is more accessible and coherent to layman readers
• Make sure to write one, once a month
• Post on all platforms

Sample Original Newsletter

Other 

• Podcasts. Have our own, as well as get featured on other lawyer podcasts
• Paid Advertisements on Famous Texas Law Blogs
• For all sites, Employ Google Analytics to catalog monthly progress

Current Concerns

• Strict Law Advertising Laws
• Website controlled via Red Six Media. I am not granted access yet

Print Media

Local

• Construction News (Photo of Peter Martin in the Hard Hat, Taglines)
• Client has requested that I make this specific ad and publish in Church Newsletter
• In Progress Print Media Options
• Encourage Interviews- saves money
• Write and Submit Articles -saves money (Topics Below)
  • Husband-Wife Law Firm
  • Who does What?
  • Feature Colleen Martin as a woman in business
  • Unique Office set up
  • How the firm has launched the careers of several lawyers

Original Assessment